LIT is born in everyday needs.
Every LIT garment is designed to convey its mindfully-modern philosophy that balances innovative design with enduring fashion. Simple, well-refined, versatile and matchable to multiple styles. Garments designed to be flaunted and to be shown off in the streets. Uptown, downtown, where ever. Capturing what’s on-trend in contemporary fashion with all our collections. Offering you a new kind of luxury upscale fashion with a new unique urban flair.
It’s not just exclusive to those who are fitness fanatics, but to anyone pursuing a conscious, mindful and active lifestyle. We provide the wardrobe you need to feel your most empowered, up-to-trend and full of vigor.
Clothes you want to wear all of the time, with the power to turn the day around, are valuable to any wardrobe.