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RAGS was created by founder and CEO Rachel Nilsson, while striving to make ends meet with 3 children during her husband's grad school years. Rachel focused her designs on function, fashion, and fit, igniting the RAGS movement that has taken the children's fashion industry by storm.
Featured on ABC's Shark Tank, highlighted in Vogue, Huffington Post, US Weekly, Forbes, Pop Sugar, Brit & Co, and more, her unique concept and trendy designs fuse fashion and function for young kiddos.
Void of frustrating snaps or buttons, RAGS go on and off without a fuss with our patent-pending elastic neckline, giving you more time to live in the moment with your little one. Welcome to the Rags Family!