The Vitamin Shoppe® exists to help you become your best self, however you define it. We’ll guide your quest for wellbeing with the hottest products—from the most trusted brands in the world—including our own! All of our proprietary brands are put through 320 rigorous quality assurance steps, and ingredient purity and potency are verified by independent, 3rd party labs.

You can rely on our high-quality products, knowledgeable in-store Health Enthusiasts®, certified nutritionists and registered dietitians, and personalized services. And inspiration is always in-stock.

Looking for cutting-edge wellness? We’re constantly discovering new products from around the globe, and developing our own! Here, you’ll find the most advanced, on-trend innovations to meet your goals—whatever they are.

From sports nutrition to energy drinks, and everyday supplements for you and your family, count on our wide selection of top-notch products to fuel your journey.