The LVMH group's brand, Benefit was founded in 1976 in San Francisco, USA by twin sisters Jean and Jane Ford. The brand was acquired by the LVMH Group in 1999 and now has more than 5,800 beauty counters in 50 countries around the world. Our fearless founders Meet the Ford twins...two Indiana farm gals turned successful models & makeup artists. They moved to San Francisco to take on a totally new approach to beauty. In 1976, they flipped a coin… heads, they open a casserole cafe, tails a makeup shop. Thankfully it was tails (no offense casseroles)! Growing up Benefit Who better to spread the legacy of laughter & fun than the daughters and nieces of the co-founders Jean & Jane Ford? Maggie & Annie Ford Danielson have beauty in their blood! The new generation of sisters officially joined Benefit in 2008 and have since become our Global Beauty Authorities. We're painting the world pink We have locations in 59 countries across five continents. With more than 3,000 Brow Bars and 85 Boutiques worldwide. 1990 The House of Benefit is born. The “face place” is renamed “Benefit Cosmetics” and the first Benefit counter opens at a US department store, none other than Henri Bendel in NYC!