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We started operation from 24 May 2017 until today.
The first store is located at Next Food Emporium, Aman Central, and soon we changed to pushcart concept located at the first floor, Aman Central. In Feb 2019, another Princess Gown Pushcart anchored at East Coast Malaysia, stationed at Aeon Mall Kota Bharu, Kelantan. On the following month, the very first Princess Accessories Pushcart launched at Aman Central. And also welcomed our first designer. Moreover, a new Princess Gown pushcart was opened in KB Mall on Nov 2019. And in Jan 2020, we were honoured to announce another grand opening of new princess accessories pushcart at Aeon Mall Kota Bharu.
In 2021, we ventured into online marketing through different platform like Instagram, Facebook and TikTok, and accumulated over 16,700 followers on our official page. One of our customer base are social media influencers and celebrities who have more than 12 million followers. Since then, we’ve been actively creating publicity and strategize our marketing through the internet.
March year 2022 marked another breakthrough for the company, as Little Wonder’s first “concept store” is opened in Alor Setar, the capital city of Kedah state. Customers are now allowed to have in-store experience where services like customisation, made to order, and even exposure to behind the scene of how our princess dresses are made from scratch. The store has been decorated to provide the best ambient where customers are encouraged to take photos with incredible background when their girls were dressed up which would create a forever sweet childhood memories.
In June 2022, Little Wonder expanded their first outlet in Central Region at AEON Mall Shah Alam. Before the journey of setting foot onto the central ground, Little Wonder participated in a 45-days retail fair at Aman Central, Alor Setar with the theme “Tropical Raya Paradise” where record breaking revenue was generated during the festive season.
The first Little Wonder Premium outlet is opened on 1st July 2022 at AEON Mall Kota Bharu. With the support of strong customer base in the East Coast region, Little Wonder strived to produce the market with more fascinating in-house design products along with a whole new shopping experience with us.
Nevertheless, we have more than 5000 pieces of princess dresses and over thousands of princess accessories display on every Little Wonder’s outlets.

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