Theo+George is a Dublin based ethical fashion brand, dedicated to crafting beautiful and long-lasting garments that make every day effortless. Our timeless and considered wardrobe staples can be either dressed up or dressed down, as we aim to encourage our customers to buy less and choose well.   By cutting out the middlemen and selling directly to customers online, Theo+George is able to provide high-quality, sustainable and responsibly manufactured essentials and basics at a fraction of the price. We believe in transparency and are open about our pricing, our factories and our progress.   Theo + George create premium yet an accessible collection designed to fit in seamlessly with the lifestyle of its owner. Anchored in the premise of effortless living; the brand espouses and lives up to, its values around minimalism, premium quality, sustainability and durability. Reliable wardrobe staples that wearers can get mileage out of combined with stylish, thoughtful yet functional touches. A collection that enables the wearer to move effortlessly while simultaneously withstanding the elements.