In 1987 Claudio Antonioli opened his first project in Milan that soon became the reference point for a niche and in the know clientele. In January 2003 the store moved to Via P. Paoli 1, which formally housed one of Milan’s first silent theaters in the early 1920s. In 2009, Antonioli expanded the boutique, styled and redesigned by Vincenzo De Cotiis who gave new life to an old mechanic’s shop, creating a unique space using innovative, glistening materials. The boutique in Via P. Paoli now boasts over 400 square meters of researched and innovative ideas. The selected pieces and the interior design are a reflection of Claudio Antonioli’s personal style. His philosophy is to blend contemporary taste with alternative choices in a practical way, for his client’s pleasure and delight.

The store in Milan features laminated, inclined planes which divide the space and create a reflecting game of lights. The absolute protagonists of the boutique, however, are the clothes and accessories, selected for both men and women who choose to lead the way, living their lives free from conformities.