We believe in the ease of buying less and choosing well. We started Theo + George to help people get more from life with less, by providing timeless solutions that can be either dressed up or dressed down and that makes Everyday Effortless.

Our clothes are adaptive and they work together. Our goal in creating each collection is to empower our consumers to remove a layer of clutter from their world leaving space for more joy from just living life.

We make exceptionally crafted comfortable clothes to help you look good, feel good and focus on the things in life that matter. Our clothes are made to move. But we move softly and tread carefully. Our design process keeps textile and social responsibility in mind every step of the way so that our customers don’t have to. The end result is beautifully designed, crafted, comfortable clothes that are washable, durable and built to last.

We embrace slow fashion so we are considered and timeless. Our expertise allows us to pick the right fabrics and textiles so our clothes are not only beautifully designed, crafted, comfortable, but also washable, durable and built to last.