This Loyalty Merchant uses the net value (total value before tax) of your purchase as the basis to calculate your Shopping Benefits since this represents the standard type of compensation for this Loyalty Merchant.
In the early 19th Century, King George IV 's flagging health had inspired the Royal Chef, H.W. Brand, to create an essence of chicken beverage to boost His Majesty’s physical condition. After retiring from the Royal kitchen in 1835, Mr. Brand concocted BRAND’S® Essence of Chicken for commercial sale as food for convalescence and invalids. Renowned in the British Empire, BRAND’S® Essence of Chicken found its way to the Far East in 1920s, and had since gained popularity all over Asia.