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The truth is, much of the back pain we put up with is quite unnecessary. It can be tackled. But you need the right combination of specialist understanding and design knowledge. That's what Bac
At Handsome, we believe that a healthy back is fundamental to a happy life and we want to get people moving again and avoid back pain in the first place. Whether they are currently suffering or have never had back pain before, we want to show that taking care of your back now can make a difference later.
We believe that there is a lack of education and confusion at retail point of sale, and that we can provide clear, innovative products to prevent and treat back pain.
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