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G-Star RAW is the modern denim brand. For more than 25 years, G-Star has been a denim pioneer: originating the concept of 3D-denim and dedication to raw, untreated denim. G-Star’s philosophy has always been ‘Just the Product.’ focusing on denim craftsmanship and innovation. Who We Are Since G-Star RAWs creation in 1989, the philosophy has always been ‘Just the Product.’ This single-minded approach has led to many denim ‘firsts’: the introduction of ‘luxury denim for the streets’, by fusing high-level craftsmanship with street level edge to create a new denim sector; the positioning of raw, untreated denim as a wearable and desirable material; and the evolution of G-Star’s distinctive denim silhouette, through the adoption of architectural and 3-D thinking into denim construction. Next to its outstanding innovative designs, G-Star RAW is also known for its high empathy concerning their role and responsibility within fashion: G-Star acknowledges the need to look into sustainable solutions, and thus carefully considers the materials used for its products. As an example, G-Star launched the ‘RAW FOR THE OCEANS’ line, made from recycled ocean plastic and curated by Pharrell Williams, who is the co-owner of G-Star RAW since February 2016. Pharrell: “G-Star is an independently minded and forward thinking company. I believe they will be the definitive jeans brand of the 21st century. I am looking forward to be part of that mission and to co-create G-Star’s future
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