Gen Sports & Cycle

Cashback & Shopping Points

  • 2.5% Cashback + 8% On your purchase
  • Accepted
    myWorld Card



  • Gen Sports & Cycle has been active in the retail sporting goods and athletic uniform industry in Keswick since 1992. As a family owned business, we strive to provide service that we would expect to receive. Our commitment is to provide a quality product at a competitive price. The suppliers that we entrust with your order are reliable, honest and hold customer service in high esteem.

    Gen Sports & Cycle prides itself on our custom uniform and sportswear. Design of logo's and artwork can be handled by our staff and suppliers.

    We offer silk screening, tackle twill, embroidery, sublimation and patches for your uniforms and sportswear.

    Trophies, awards and engraving are another service that is offered. A full line of trophies, plaques, clocks, pens, etc., engraved or sublimated printing is done in-house.

Can't find your purchase at Gen Sports & Cycle?

* The margin benefits are dependent on the products purchased and on the Loyalty Merchant. All hereto information on this website is therefore without guarantee.