Hailing from the small town of Örnsköldsvik in Sweden, a place where mountains and forest meet the sea, Fjällräven is an outdoor clothing and equipment company that’s committed to making nature more accessible. In true Swedish style, we focus on simplicity and practicality, and we have the utmost respect for the environment. This is what we do:
Our core mission and driving force has always been, and always will be, to enable and inspire more people to spend time in nature. We want our products to help you feel secure and at home in the outdoors, now and into the future. We want them to be with you on your most memorable journeys and adventures. So we develop and create in a thoughtful manner and design for lifetimes of wear. We don’t chase short-term goals, follow trends or compromise on quality. Our future and the future of nature are intertwined. Being the best at outdoor equipment, in harmony with the environment, means we always look for more innovative and sustainable solutions. This includes using recycled and organic materials, PFC-free impregnation and developing products that can be worn and loved for generations. Nature is forever in our hearts here at Fjällräven. It’s where we come from and it’ll always be our destination. We don’t conquer mountains, tame rivers or beat the weather. We go slowly. We tread carefully. We always cherish the visit and we leave longing to return.
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